A Quick Overview Of An Important Aspect Of Singapore Telecommunications Limited
The recent change in the telecommunications industry has prompted the incumbents to adjust. As the biggest player in the industry, SingTel’s strategy will be closely monitored by its competitors.
In this article, we will have a glimpse on SingTel’s playbook going forward by looking at its strategy, which was published in its 2017 annual report.
So first, a diagram from its 2017 annual report:
Source: SingTel 2017 Annual Report
There are some key points to note from the above.
First of all, SingTel’s vision is to be the best communication technology company in Asia Pacific. This is what the company has to say about its vision:
“The telco business remains the bedrock of our business, but we no longer see ourselves as just a telco. Our vision is to be Asia Pacific’s best communications technology company. We have identified new ways to use our assets to develop new revenue streams, especially in the digital space. This is why our transformation is dual track.”
Secondly, we see that the company’s consumer segment focuses on data and content, without mentioning voice. Clearly, the company is addressing the shift from traditional voice to data and content.
Thirdly, the enterprise business will focus on cloud, cyber security and smart cities. All three are growth areas that will be in significant demand in the foreseeable future.
Lastly, the digital life segment is one that takes advantage of digital disruptions, focusing on digital marketing, premium over-the-top video, and data analytics and intelligence. Moreover, this segment also invests in new start-ups and emerging technologies.
The change in the competitive and technological landscape in the telco industry has prompted industry players to adjust to a new paradigm. As a leader in the industry, SingTel has positioned itself to capture the trend going forward, which revolves around data, content, cyber security and analytics.