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Transforming the Concept of “Business as Usual”: How Augmented Reality (AR) is Impacting the Asian Marketplace

It is no secret that Asia is quickly becoming a global economic powerhouse. In fact, some analysts believe that American dominance within this portion of the world is coming to an abrupt end (1). There are many reasons behind this paradigm shift and one of the most relevant involves the ways in which technology is being deployed across the online retail sector. Augmented reality is a perfect example of how smart businesses are leveraging the power of the digital revolution. Let’s take a closer look at how these innovative systems function before highlighting some of their primary benefits.

AR 101: Taking the Online Shopping Experience to an Entirely New Level 

We should first appreciate that the concept of AR has been in existence for some time. It was first seen within the real estate sector, as potential customers could access 360-degree perspectives of a home or an apartment. However, these systems were rather crude and their capabilities were decidedly limited. Technology has come a long way and AR can now be used by even smaller online enterprises in order to actively promote their top-selling products.

AR

AR essentially employs a series of images so that a specific item can be viewed …

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