# 1 Simple Number For Understanding 3 Important Areas Of Straco Corporation Ltd’s Business

**Straco Corporation Ltd** (SGX: S85) is a tourism asset operator with operations in China and Singapore.

In China, the company has the *Shanghai Ocean Aquarium*, *Underwater World Xiamen*, and *Lintong Lixing Cable Car* attractions under its umbrella. As for Singapore, Straco had bought a majority stake in the iconic *Singapore Flyer* – one of the largest observation wheels in the world – in late 2014.

In this article, I want to dig deep into Straco’s return on equity, or ROE.

**The choice of ROE**

Why the ROE some of you might be asking? That’s because the financial metric gives investors important insight on a company’s ability to generate a profit using the shareholders’ capital it has.

A ROE of 20% means that a company generates $0.20 in profit for every dollar of shareholders’ capital invested. In general, the higher the ROE, the more profitable a company is. A high ROE can also be a sign that a company has a high quality business.

That being said, it’s worth noting that the use of high leverage – which increases the financial risk faced by a company – can also increase a company’s ROE. So, that’s something to observe.

**Calculating the ROE**

The ROE can be calculated using the following formula, which is the way many investors do it:

*ROE = Net Profit / Shareholder’s Equity*

But, the ROE can also be calculated using a different approach shown below:

*ROE = Asset Turnover x Net Profit Margin x Leverage Ratio*

Doing so will reveal three important aspects about a company: How well it is managing its assets, how efficient it is at turning revenue into profit, and how much financial risk it could be taking on. For more information about this formula for the ROE, you can check out here.

With that, let’s turn our attention to the ROE of Straco.

**The actual numbers**

The asset turnover measures the efficiency of a company in using its assets to generate revenue. It is calculated by dividing a company’s total revenue by its assets. For Straco, it had total revenue of S$125.2 million, and total assets of S$350.2 million, in 2016. This gives an asset turnover of 0.358.

The net profit margin measures the percentage of revenue that is left as a profit after deduction of all expenses. In 2016, Straco had a respectable net profit margin of 39.3%, given its net profit of S$49.2 million and revenue of S$125.2 million.

Lastly, we have the leverage ratio, which shows the relationship of a company’s total assets to its equity. It is calculated by dividing total assets by equity. A higher ratio means that a company is funding its assets with more liabilities, hence resulting in higher risk. In 2016, Straco had total assets and total equity of S$350.2 million and S$252.6 million, respectively. This gives a leverage ratio of a healthy 1.39.

When we put all the numbers together, we arrive at a solid ROE of 19.6% for Straco in 2016.